Exhibiting at a trade show for the first time can be a frightening prospect, as well as a daunting expenditure of time and money. But it's an investment that can pay off big time for your business, [i]if[/i] you know how to maximize the value of your presence there.
Whatever your industry or niche, here are a few things to keep in mind when you're designing and setting up your [url=https://www.expomarketing.com/custom-trade-show-displays/]trade show displays[/url] that will help you get the most out of them.
Somewhat paradoxically, one of the best ways to learn how to exhibit a successful trade show display is to, well, exhibit a trade show display. The tips below, and any other research you take the time to do, will absolutely help, but nothing can beat the sheer value of experience.
That's why one of the best things you can do for your first time around is rein in all your ambitious ideas, rent the smallest possible display space, and keep your display relatively simple. Focus on effectively showcasing your product while getting ideas from the other booths around you, many of which will be from much more established players who've done a lot of these. Learn from them and from the experience, and then take that knowledge and make your [i]next [/i]trade show display a little closer to your more ambitious ideas.
[b]Know the Space[/b]
So much of the work of exhibiting a successful trade show display happens well before the show itself, and one of the key things to do during this time is to learn as much as you can about the show and your allotted space in it.
This applies not just to the obvious, like the dimensions of your space and where it's located, but also to things you may not have thought of: who has the space around you, the traffic level of the area you're in, whether you have access to lighting, etc. In short, the more you can learn ahead of time about factors that affect how you'll ideally set up your booth, the better.
[b]Use the Space to Showcase Your Product[/b]
There are two crucial general principles to keep in mind when it comes to setting up your trade show display. The first is that the space needs to be as open as possible. Set up your booth such that the largest possible number of people can access it at one time, and get in and out from more than one side. If potential customers feel like they're going to get trapped at your booth, they'll pass it by.
The second principle is that your trade show display is there to showcase your product. To that end, you need to make it as uncluttered as possible, with a design that indicates exactly what your product is at a glance. Again, if potential customers can't immediately figure out what your product is, they're not going to give your display a second look.
If you're not sure about exactly how to do all this, don't worry! Experts like the ones at ExpoMarketing, with years of experience in the trade show industry, are there to help you get the most out of your first trade show display.
Tom Clark's Blog
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