[font="Arial","sans-serif"][color=#222222]Your business could be well on the way to obtaining increased potential leads, sales, and revenue by taking advantage of Google Ads. Formerly known as Google Adwords, Google Ads has notoriously helped businesses across the globe boost their online presence--giving them an edge against their customers. Google Ads offers businesses a unique way to interact and connect with their customers while piquing the interest of a potential customer base you haven’t tapped into yet. Although Google Ads has been around since the early 2000s, strategies and best practices have been refined over the years to yield the highest results for businesses across countless industries. As we are well into the new year, why not let 2019 be the year you use Google Ads to build a stronger revenue for your business?[/color][/font]
[b][font="Arial","sans-serif"][color=#222222]Implementing Google Ads [/color][/font][/b]
[font="Arial","sans-serif"][color=#222222]If you are unfamiliar with Google Ads, this unique business strategy is a cost-per-click bidding system that is prioritized by the quality of the advertisement, it’s relevance, and the cost of the ad. This unique advertising service will place ads at the top, bottom, or sides of the search results list. Typically, the placement of the ads is based on the above-mentioned prioritized system. Unlike your basic advertising structures, Google place ads with the best content and visuals in more regarded positions for less money. In other terms, companies with high-qualities ads will be featured in more visual areas while only paying $1 for every click on that ad. On the other hand, companies with less-than-stellar quality ads will be featured less while paying $3 for every click they receive. [/color][/font]
[font="Arial","sans-serif"][color=#222222]The Google Ads process always starts with a keyword search by potential customers. From there, Google will run a speedy auction during every search a customer makes. During this process, advertisers will bid on keywords that are associated with certain topics pertaining to their line of work. Google will then rank each advertiser on their ad quality, relevancy, and the overall cost. With time, the results from each auction will total to an overall score on a 10-point scale. Your business’s performance in that auction will be assigned a number based on the quality of your ads. In order to do well in auctions and against competitor ads is to create advertisements that not only contain relevant content, but have eye-catching graphics and compelling call to actions. Before launching, think carefully about the keywords you are using and how well they will benefit your purpose. [/color][/font]
[b][font="Arial","sans-serif"][color=#222222]Refining your Google Ads Strategy[/color][/font][/b]
[font="Arial","sans-serif"][color=#222222]Structuring your first Google Ads campaign is certainly going to take some finessing until you find what works best for your company. Chances are, you aren’t going to hit it out of the ballpark the first time, and that’s okay. Unsuccessful attempts at various Google Ads campaigns will only allow you to better refine your strategy until you reach perfection. Once you have discovered a successful Google Ads strategy, you’ll have the opportunity to attract business from all over the world, while being easily found on by customers who are actively looking for your business solutions. Good impressions will make for an excellent increase in revenue for your business over time. [/color][/font]
[font="Arial","sans-serif"][color=#222222]With the help of Google Ads, you can be on your way to a more successful and digitally present business. [/color][/font]
Manny Janero, of [url=https://www.clickelements.com/]Click Elements[/url], has been in the online marketing industry since 2007. His experience derives from years of account management, data analysis and structuring of high-cost online marketing campaigns, in all major search engines like Google, Bing & Yahoo. He has successfully developed and managed large volumes of Pay Per Click campaigns for both local and national clients, in addition to managing local and national SEO campaigns. Having generated lead returns of over $15 million, Manny has acquired extensive knowledge of effective online marketing strategies within many different business verticals, including eCommerce businesses. He also has extensive experience in online advertising channels like Amazon, AdRoll, and Steelhouse. Manny is Google-Certified with a passion for digital marketing and generating successful results for his clients.
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