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Exactly How the Colorado Standard overthrew professional cycling's program version
Fred Dreier
August 29, 2019
Fast Talk podcast
The Colorado Classic developed a cost-cutting means to telecast the race that upended pro cycling's typical-- and costly-- broadcast model.
Rainfall gushed down and lightning snapped overhead as the expert peloton sloshed through the roads of Colorado Springs for the opening stage of the 2017 Colorado Standard.
Across the world, thousands of followers tuned in to the inaugural race's online television broadcast and also were greeted by a confusing photo.
" I still remember this minute-- the TELEVISION cam was just focused on a shrub at the start line," states Rob Simon, the principal advertising and marketing officer for RPM Events Group, proprietor of the race. "That was the only thing they can get an image of. We're paying every one of this cash to be on TV, and all we can see is a shrub."
For its inaugural version, the Colorado Classic was held together with a two-day rock show, called Velorama, and the whole plan was heavily promoted as a disruptive solution for pro cycling's service challenges.
Yet the race still counted on the typical version for television broadcast. The system, utilized at the Scenic tour de France and Amgen Scenic Tour of The Golden State, to name a few races, is much too pricey and notoriously at risk to poor weather condition. As well as throughout the 2017 edition, the program was frequently washed out.
Memories of that rainy day in Colorado Springs had a powerful influence on RPM's monitoring team, and helped initiate a years-long procedure to reimagine the race's live broadcast. Simon and also his staff checked out brand-new and economical modern technology for relaying online sports. They established a strategy to get over the drawbacks posed by the new technology. As well as ultimately, they wagered on a real-time streaming model that dumped TELEVISION stations entirely.
" We invested a lot of money that initial year to transmit it on [television]-- we stuck to the old version and we weren't satisfied with it," claims Ken Gart, chairman of RPM Occasions Group. "In 2014 we chose to introduce with online streaming. And also this year we took it an action further and also the quality enhanced and also the expenses went down."
Currently, the lessons discovered by the RPM Events team can help more races pay for real-time broadcast. While the race's rock show principle might have [url=][b][i]???BJ[/i][/b][/url] disappeared, the Colorado Standard's television model could really interfere with pro biking's service version.

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