More than 430,000 subscribers and 23 million views for 107 videos: Nota bene , a popular YouTube channel, is a real success. The proof, its creator Benjamin Brillaud was the guest of a conference during the last Rendez-vous of the history of Blois. The opportunity for the public to discover the use of YouTube - the most popular internet video sharing platform - in the transmission of knowledge.
[b]How is the phenomenon new? [/b]
Born in 2005, YouTube allows everyone to create a personal "channel" independent of any other media on which their own videos are posted. The former were mostly entertaining, humorous or musical, but so-called "cultural" channels, aimed at sharing knowledge on a specific subject, quickly appeared. In France in 2012 The Film Shiver was dealing with cinema and, in 2013, E-think r of the exact sciences.
[b]The principle ? [/b]
Short videos - less than 20 minutes - where the videographer speaks directly to the audience while facing the camera. His speed is fast and he does not hesitate to handle the humor, to use a familiar language and to refer to the pop culture as it is customary on the Web.
The first "chains" of history born in 2014 with the creation of brief history , of Talk Are stoire and Nota bene . Soon others follow suit, including Confessions d'histoire and C'est une autre histoire . Today, there are nearly a hundred YouTube-themed "chains", some very well-tracked and well-made, others more confidential or more fanciful. Among the main youtubers, the profiles are diverse. Autodidacts in history but who have a background in audiovisual as Benjamin Brillaud or Ugo Bimar - the creator of Confessions d'histoire- graduated in philosophy and cinema. Others have followed history studies but have started without technical knowledge like Baptist de Parlons Y-store , professor of history-geography or Manon Bril of C'est une autre histoire , PhD student at the University of Toulouse.
These videographers have in common the desire to transmit their passion and to make the story "accessible to the greatest number" , says Benjamin Brillaud, but above all to stand out from a teaching too academic. Baptist de Parlons Y-story explains that his students appreciate the videos because they look at them by choice and that "a video artist seems more accessible than a teacher" , his attitude being that of a friend and not of a knowledge holder. For him, YouTube is a "wonderful complement to the courses" .
Guillaume Mazeau, lecturer at Paris-I University, is very interested in the phenomenon but remains cautious: we must be careful not to disregard this channel capable of reaching a new audience while allowing ourselves to recognize that topics covered "sometimes go into anecdotal and classicism" .
As for the public, it's not just students taking history classes on YouTube! Most subscribers to these "chains" are between 18 and 30 years old and their number is increasing. Ugo Bimar confirms this by emphasizing that Confessions of History attracts both enthusiasts and neophytes.
[b]A place of exchange[/b]
This craze would be due to the proximity between the videographers and their audience. Each takes the codes of the Internet while infusing a personal identity to his "chain". In Brief History , Dave Sheik frequently discusses non-European history, such as China or Sierra Leone, by illustrating his remarks by little men. For This is another story, Manon Bril is often filmed outdoors, in front of colorful walls on which she displays representations of the figures of Greek mythology. The videos of Ugo Bimar (Confessions of History) stand out strongly from those of other youtubers by their television-inspired staging.
New trait: the interaction allowed by comments and social networks. The YouTube audience is more active than the viewers and it is not uncommon for a user to indicate to the youtuber an error or the comment area to become a place of exchange. This extends some themes sometimes overflown. Thus, in the episode of Nota bene " Five completely crazy popes ", a discussion began around the context of the call to the crusade by Urban II in 1095.
The brevity of the content does not allow youtubers to cite their sources or to criticize them. Some have chosen to indicate them under their videos. These sources are varied. We find, according to the videos and the "chains", references to books of historians or articles of press but also to pages Wikipedia. In spite of their familiar and often humorous tone, many videographers seek to display a desire for seriousness.
Does the craze for cultural "channels" on YouTube allow their creators to live on them? According to Benjamin Brillaud, this is rare. Indeed, the contribution of advertising is modest: 1 million views is 600 to 1500 euros gross. A difficult course to reach. Youtubers often have to rely on their fans' donations.
Institutions, such as the Grand Palais or the National Film Center (CNC), are not insensitive to this ability to federate such communities. The Louvre Museum has used three video artists, including Benjamin Brillaud, to make videos.
"In the YouTube world, these ambassadors have allowed us to reach out to their community," says Adel Ziane, Deputy Director of Communications at the Louvre. " This operation is a public success. We have tripled our subscriber base to the YouTube "channel" from 5,000 to 15,000  . " For him, it was essential that every youtubeur retains its usual tone but the scripts were written in consultation with " the scientific staff of the museum and the conservatives " to maintain " rigorous and own scientific excellence at the Louvre " .
Institutions invite themselves to YouTube. Youtubeurs invest in the traditional channels of knowledge transmission by publishing books like Benjamin Brillaud with Nota bene. The worst battles in history (Robert Laffont, 2016). An approach he justifies by the desire to reach an audience that does not go to YouTube.
For more information, visit [url=https://www.youtube.com/channel/UCUtVzhbCkWFkOg1uJIfpOsg]Rami Beracha Youtube channel[/url].
Jhon Harry's Blog
Must be logged in to comment.